Tuesday, March 17, 2020
Free sample - Application Essay for the University of Connecticut.. translation missing
Application Essay for the University of Connecticut.. Application Essay for the University of Connecticut.Many students find it rather difficult to fit into new environments especially those different from the ones they were brought up in. For one to be an asset to any new society that he/she is introduced to, adapting to it comes in handy. Given my ability to blend well with strangers and new environments, I will settle down without any problems so that I can start making valuable contributions to the University of Connecticut community. I consider my communication skills a wonderful personality trump card because it enables me speak a common language with people from diverse backgrounds. The medical career will combine well with these personality traits because it basically entails interacting with people. My strong science background will go a long way in enabling me succeed in the profession. I derive pleasure from carrying out charity work. I intend to use this talent in helping members of the university community in any arena of l ife. I intend to use my ability to mobilize others around a particular course to rally my college mates around activities such as helping the less fortunate in the society with the few resources which will be at our disposal. Finally, am self motivated, an attribute that sees me undertake an activity for the enjoyment it provides, the learning it allows as well as the feelings of accomplishment it evokes. This will definitely ensure that I live up to what is expected of me in the new society without any supervision as well as any external rewards or reinforcements. Seldom do I get the driving force to pursue any activity from verbal praises or any other rewards and this is the reason why my motivation in every task hardly fades. This attribute is bound to see me undertake tasks which are time-limited, routine and unexciting, which other people may not enjoy in the new community. Intrinsic motivation enables people to make sustained progress toward significant goals, learn to take risks as well as explore and develop their potential to the fullest. In my view, this would be very good for the University of Connecticut community.
Saturday, February 29, 2020
A Study Of The Coca-Cola Brand Using Maslow Hierarchy Of Needs Theory
A Study Of The Coca-Cola Brand Using Maslow Hierarchy Of Needs Theory Maslowââ¬â¢s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the first stage or the basic need stage which includes food, clothing, shelter, air and sex. Physiological needs are the factors that human beings cannot exist without and therefore they must be met (Lee, 2011). Moreover, the next step is the need of safety or security iswhere a person needs to feel secure or no harm can occur to him.The need of affiliation is another step where a person desires to interact with fellow human beings. The higher step in the hierarchy is the need for esteem where a person feels the need to be appreciated by people around him as a valuable person. The need for esteem may occur in a family setting or in a group in which one exists. The need for esteem may occur in an organization which the individual works in. An individualââ¬â¢s esteem may be fulfilled through recognition by status, sex, performance, experience, duration in which the person has been in the organization or by bonuses. The final stage of Maslowââ¬â¢s hierarchy of needs is the indispensablerequirement of self-fulfilment which shows a personââ¬â¢s desire to use all the abilities one has to reach the supreme level that can be reached to feel satisfied and comfortable (Dima, Man , Kot, 2010) . From the Maslowââ¬â¢s hierarchy of needs, the Coca-Cola company products and the brands can be classified in self-fulfilment or accomplishment level (Donovan, 2003). This is because these beverages are not a necessity, but are used to achieve a need of fulfilment or luxury. Consumers use these commodities to make their lives more comfortable. Conclusion The Coca-Cola Company is a known brand in Australia and it offers a variety of brands. Consumers use the five step process in making decisions on which products to buy by comparing the Coca-Cola products to other substitute products in the market before arriving to the decision of purchasing the products offered by theCoca-Cola Company. The factor that may mostly influence decision making in buying the products is the financial status of the consumer. This is because most people may not afford them therefore, foregoing the products or opting for a cheaper option. In the Maslowââ¬â¢s hierarchy of needs, the products can be classified in the self-fulfilment level since they are just needed to make the consumers more comfortable.
Thursday, February 13, 2020
Strategic Leadership in a Changing World Essay Example | Topics and Well Written Essays - 2000 words - 1
Strategic Leadership in a Changing World - Essay Example News Corporation has been founded by Rupert Murdoch in the year 1979, and the company is headquartered at New York, NY, USA. The company operates in six business segments such as Cable Network Programming, Television, Direct Broadcast Satellite Television, Filmed Entertainment, Publishing and others (New York Times, 2013). Cable Network Programming division of News Corporation licenses and produces sports entertainment, business news, movies, general entertainment, etc. Filmed Entertainment division of the company offers animated and live-action motion pictures in the form of entertainment to customers. Television division of the company offers both network programming and broadcasting entertainment to customers (New York Times, 2013). Recently, News Corporation has acquired ESPN STAR Sports division through wholly owned subsidiary. According to the annual report published by News Corporation (2012), the company earns annual revenue of more than $30 billion from its global operations . Major entertainment divisions of the company include Fox Entertainment, National Geographic channel, Fox studios, etc. (News Corporation, 2012). The concept of strategic leadership in the form of competitive advantage was probably first identified by Porter (1985 and 1991). Porter (1985) has given the basic framework of ââ¬Ëoutside inââ¬â¢ approach which helps a firm to understand the particular market in terms of macro environmental (political, economical, social, technological, environmental and legal) analysis and industry force analysis. Seminal research work of Michael Porter (1985) has given a 5 force framework which helps a firm to understand the business opportunity in particular market in terms buyer power, supplier power, threat of substitute, entry barrier and competitive rivalry. However, strategic leadership is more important from the competitive advantage perspective. In simple words, it can be said that companies can only achieve strategic leadership if it is able to achieve competitive advantage over other competitors. The question may arise that how a firm can achieve competitive advantage? Well, to answer this question, research scholars such as Barney (1986) has given the Resource Based View (RBV) model. According to Barney (1986), a firm should use its financial and non-financial resources which are valuable, rare, inimitable and non-substitutable in order to archive competitive advantage. Adner and Zemsky (2006) and Kraatz and Zajac (2001) have also found that availability of resources and optimal usage of these resources develop capabilities for firms and using the developed capabilities can help a firm to achieve competitive advantage or better to say strategic leadership. An eminent author has epistemologically created link between performance, strategic leadership and competitive advantage in the following manner; ââ¬Å"Sustainable competitive advantage is more probable in firms that achieve sustained superior performance.â⠬ (Powell, 2001, p. 879) Discussion about strategic leadership is incomplete without the mentioning the concept of ââ¬ËCore Competencyââ¬â¢ given by Prahalad and Hamel (1990). These eminent scholarsââ¬â¢ duo has suggested that companies can achieve core competency by strategically using its capabilities backed by valuable resources. Optimizing resources and capabilities in particular business operation can help firms to
Saturday, February 1, 2020
I do not have a topic Essay Example | Topics and Well Written Essays - 750 words
I do not have a topic - Essay Example This created an issue among her contemporaries criticizing her use of the language in her writings (Women in History). Depicted and massively explored in her works was the culture of the African-Americans effectively portrayed with her much controversial use of the common African-American language. An example of the usage of the black language can be read in one of her books, ââ¬Å"So when we looked at de picture and everybody got pointed out there wasnââ¬â¢t nobody left except a real dark little girl with long hair standing by Eleanor. Datââ¬â¢s where Ah wuz sââ¬â¢posed to be, but Ah couldnââ¬â¢t recognize dat dark chile as me. So Ah ast, ââ¬Ëwhere is me? Ah donââ¬â¢t see me. (Hurston 13)â⬠These realistic depictions appropriately displayed the life and culture of the African-Americans during her time. The writing style she had developed celebrated the Black culture incorporating dances, songs, sayings and tales. Moreover, her writings bluntly focused on the slavery issue which was deliberately avoided by other Harlem Renaissance writers. Her part in the feminist literature was also noted when she invaded the male dominated literary scene during that period. Female characters are eminent in Zoraââ¬â¢s works addressing feminist issues like the character Janie Crawford in her book ââ¬Å"Their Eyes Were Watching Godâ⬠(Hurston, Zora Neale Introduction). Some writers who have been influenced by Hurstonââ¬â¢s works were Ralph Ellison, Toni Morrison, Gayle Jones, Alice Walker, and Toni Cade Bambara. These writers specifically take after Hurstonââ¬â¢s writings dealing with racism and feminism issues. Contrary to the criticisms hurled at Hurstonââ¬â¢s works during her era, Zora contributed not only to the black American literature but also to the feminist literature and racist literature. Furthermore, her written works served as valuable reference of oral cultures of the African Americans and revolutionizing a comprehensive
Friday, January 24, 2020
Part of the Neuron Affected, Inhibitory or Excitatory Potential Changes
Part of the Neuron Affected, Inhibitory or Excitatory Potential Changes and Ion Channels Affected by Psilocybin Psilocybin belongs to the classification of drugs called hallucinogens. Hallucinogens typically act by stimulating serotonin receptors at different times or for longer durations than serotonin itself would (Kalat 2004). When psilocybin enters the brain, the enzyme alkaline breaks down one of its phosphate groups through hydrolysis. It then becomes psilocin, an even stronger hallucinogen (Psilocybin 2003). It is particularly potent due to the position of its hydroxyl group (Jacobs 1984). Psilocin is a postsynaptic serotonin receptor agonist. In other words, its similar structure allows it to mimic serotonin, fitting into some types of serotonin receptors and producing the same effect as endogenous serotonin (Merriam Webster 2003). Specifically, psilocin activates the 5HT2A and 5HT1A receptors. Stimulation of 5HT1 receptors is associated with an inhibitory response while stimulation of the 5HT2 receptors is associated with an excitatory response. Soma of the serotonergic neurons are located in the midline raphe nuclei of the pons and in the medulla oblongata. Axons extend to the basal ganglia, hypothalamus, limbic forebrain, parts of the cerebral cortex, and to the spinal cord (Kruk and Pycock 1979). Functions believed to be moderated by serotonin include sleep, mood, arousal, control of motor activity, hunger, thermoregulation, and some neuroendocrine control mechanisms in the hypothalamus. (Powell 2004, Kruk and Pycock 1979). One theory states that effects caused by psilocin result from stimulation of receptors in the raphe nuclei. According to this theory, the... ...ocal Net Common Molecule. (2003) Reciprocal Net Site Network. http://www.reciprocalnet.org/recipnet/showsample.jsp?sampleId=27 344568 Rabin, Richard A., Regina, Meridith, and Doat, Mirielle J.C. 5- HT2A Receptor-stimulated Phosphoinositide Hydrolysis in the Stimulus Effects of Hallucinogens. (2001) Pharmacology, Biochemistry and Behavior. Volume 72, 2002. (pp 29-37) Department of Pharmacology and Toxicology, School of Medicine and Biomedical Sciences, State University of New York at Buffalo, Buffalo, NY. Vollenweider, Franz X, M.D., Vontobel, Peter, PhD., Hell, Daniel, M.D., and Leenders, Klaus, M.D. (1998) 5HT Modulation of Dopamine Release in Basal Ganglia in Psilocybin Induced Psychosis in Man: A PET Study with [11C]raclopride. Neuropsychopharmacology 1999, Volume 20, Number 5. (pp 424-431) New York, New York: Elsevier Science Inc.
Wednesday, January 15, 2020
Effects of Commercialization Essay
Effects of Commercialization Commercialization is often confused with sales, marketing, or business development. ââ¬Å"The rise of commercialization is an artifact of the growth of corporate powerâ⬠(Gray Ruskin and Juliet Schor 487). Ruskin and Schor states that ââ¬Å"corporations fostered the anti-tax movement and support for corporate welfare, which helped create funding crises in state and local governments and schools, and made them more willing to carry commercial adverting (487). Open-source communities have learned over time to integrate commercial interests into their development ranks without capitulating to those commercial interests. ââ¬Å"Economists often assume that markets are inert, they do not affect the goods being exchange (Michael J. Sandel 492). Commercialization process has three key aspects: The Funnel it is essential to look at many ideas to get one or two products or businesses that can be sustained long-term, stage-wise process, and each stage has it s own key goals and milestones, and vital to involve key stakeholders early, including customers. There are so many outlooks of commercialization. The effects of commercialization are black Friday, attack on family values, and environment. The rise of commercialization is an artifact of the growth of corporate powerâ⬠(Ruskin and Schor 487). Black Friday is one of the biggest shopping days of the year. Black Friday is the following Thanksgiving Day in the United States. Black Friday is not a holiday. Black Friday has become popular. Better than last minute Christmas sales. Retailers put their items on sale on Thanksgiving Morning. We realize the importance of Black Friday to retailers. Itââ¬â¢s the day that the yearly sales finally move from the red deficit column into black profit. But its impetus, the blood sport of bargaining hunting, overshadows the meaning and the reason for Thanksgiving. Instead of giving thanks for what we have, too many salivate over what can be acquired. ââ¬Å"Economics was becoming an imperial domain. Today, the logical of buying and selling no longer applies to material goods aloneâ⬠(Michael J. Sandel 494). The family is the mostà fundamental of societyââ¬â¢s institutions, for it is within the family setting that lifetime behaviors and beliefs are established and values nurtured best in children including adolescent behavior. ââ¬Å"The mother of the household says having less means her family appreciates p ossessions moreâ⬠(Anna Quindlen 502). One key form of capitalist attack on the family lies in a process called commodification, in which capital seeks to undermine the natural forms of human interaction in all spheres of life and exchange them with commercial relations. In particular, capital strives to turn loving family relations. Healthy families are a challenge to capitalism. Family values and family ties are important institutions which, among others, affect numerous economic decisions. An historical perspective reveals that the conflict over the family may only be beginning and that we may be on the verge of a wider confrontation that will decide not only the survival of the family but fundamental questions about the scope and nature of the modern state. Political attacks on our families involve so many issues, there are many ways you can begin to talk to your child about them. ââ¬Å"We did not arrive at this condition through any deliberate choice. It is almost as if it came upon usâ⬠(492). There is a massive environmental impact just in the sheer activity level of the community. The commercialization environment, the microeconomic and strategic conditions facing a firm that is translating an idea to a product, determines the most effective commercialization strategy, the process for bringing innov ation to the marketplace. ââ¬Å"As corporations consolidate their control over governments and culture, we donââ¬â¢t expect an outright reversal of commercialization in the near futureâ⬠(491). The crucial element of a firmââ¬â¢s commercialization strategy is whether it competes or cooperates with established firms. Commercialization strategy is thus one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. Effective commercialization strategy results from careful analysis of the commercialization environment. Considering the benefits and costs of other strategies for securing profits and competitive advantage through innovation. ââ¬Å"We live in a time when almost everything can be bought and sold (492). In conclusion, commercialization is often tangled with sales, marketing, or business development. Black Friday is one of the largest shopping days of the year. Black Friday is the following Thanksgiving Day inà the United States. The family is the most fundamental of societyââ¬â¢s institutions, for it is within the family setting that lifetime behaviors and beliefs. There is a considerable environ mental impact just in the complete activity level of the community. Many technologies begin in the laboratory and are not practical for commercial use in their infancy. Works Cited Quindlen, Anna. ââ¬Å"Stuff is Not Salvation.â⬠Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 502-04. Print. Ruskin, Gray, and Schor, Juliet. Every Nook and Cranny: ââ¬Å"The Dangerous Spread of Commercialized Culture.â⬠Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 487-91. Print. Sandel, Michael. ââ¬Å"What Isnââ¬â¢t for Sale?â⬠Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 492-97. Print.
Tuesday, January 7, 2020
Product Management - Free Essay Example
Sample details Pages: 1 Words: 315 Downloads: 7 Date added: 2017/09/16 Category Management Essay Type Argumentative essay Tags: Marketing Strategy Essay Did you like this example? Subject:à MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory andà cases/practical problems. Course Content: 1. Introduction to Product Policy Management:à Why Product Management, Relationship between Competition, Marketing and Product Management, Types of Product, Product classification, Product Management Process. 2. Product Manager:à Functions of Product Manager, Role and Responsibilities of Product Manager, Qualities required for successful Product Manager. 3. Product Life Cycle:à Concept of PLC, Operationalizing the aspects of PLC concept, PLC as forecasting model, PLC as guideline for M arketing Strategy, Extension of PLC. 4. Product Planning and Strategies:à Proposed Product Planning Model-Setting Objectives, Monitoring the Environment, Situation Analysis; Development of a Product/Market Program, Product Mix Strategy. 5. Product Design and New Product Development:à Characteristics of Successful Product Development, New Product Development Process and Organizations. 6. Test Marketing Product Launch and Commercialization:à Test Marketing Objectives, Limitations of Test Marketing, Design Consideration in Test Marketing, Alternatives to test Marketing Procedures, Product Launch, Tracking, Relaunch. . Future Trends and Product Management:à Obstacles to success of Product Management, Copying Strategies, Direction of Future Research. Text Readings: 1. Wind Yoram J. ,à Product Policy: Concepts, Methods and Strategies, Massachusetts, Addison-Wesley Pub. Co. , Reading USA. 2. Baker Michael and Hart Susan,à Product Strategy and Management, London, Prentice Hal l. 3. Ramanuj Majumdar,à Product Management in India, New Delhi, Prentice Hall, India. . Lehman, D. R. and Winer, R. S. ,à Product Management. Suggested Reading: 1. Ward John,à Profitable Product Management, London, William Heinemann Ltd. 2. Urban L. Glan, Hauser R. John, and Dholkia Nilkesh,à Essentials of New Product Managementà New Jersey, Prentice Hall, Englewood Cliff. 3. Ulrich Karl T. , Eppinger Steven D. ,à Product Design and Development, Boston, Irwin McGraw Hill. Donââ¬â¢t waste time! Our writers will create an original "Product Management" essay for you Create order
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